Workshop provides Valley business owners hints on how to use A.I.

DANVILLE — More than 20 Valley entrepreneurs were advised on how to jumpstart their business using artificial intelligence during a Wednesday morning StartUp Danville workshop and lecture.

AI, as a tool, can tell your story more effectively and target your customers, Bernadette Boerckel, community outreach coordinator for Central Susquehanna Intermediate Unit said.

"I want to show you how using AI in your small business or small nonprofit can help clarify your vision or mission, motto or slogan," Boerckel said. "You can learn about your audience, who your customer is. What does the profile of your customer look like? So using AI, you can more easily connect your mission or vision to your customer demographic."

Businesses can build an entire toolbox around messaging using AI.

"That's what people hire consulting firms to do," Boerckel said. "With AI, you can do it in minutes by thinking through the right prompts and making connections."

Boerckel provided an example of how AI could be used to improve productivity.

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